"Always a Third Party Who Says 'Me'": Rhetoric and Alterity

In his thoughtful and provocative response to my essay, "The Threshold of the Self" (Philosophy and Rhetoric 33.4: 303-18), Philip Lewin offers a series of related critiques concerning my discussion of the affinities between rhetoric and subjectivity. In that essay I posited that a revised understanding of rhetoric allows us to account for the formation of subjectivity without the lingering influence of Cartesian ideals. Lewin, however, argues that my use of self-persuasion to explain the aesthetic formation of subjectivity "suggests a kind of autonomy and self-transparency in self-formation that has discouragingly Cartesian overtones" (335). He cites my thesis that "In order to compose and cultivate one's being in the world, one must persuade one's self to choose and orchestrate certain styles of life from among those available into an entire aesthetics of being" (316-17). Subsequently, Lewin asks, "How does this process of self-persuasion actually take place? What aspect or agency of psyche is doing the persuading?" (336) In short, Lewin argues that the notion of self-persuasion necessarily, even if unwittingly, preserves a valorization of subjective consciousness--a governing seat of intuitive reason. There is a sense in which I agree with the general critique offered here. Although I attempted to advance an account of thought that affirmed the ways in which consciousness is engendered by power relations and regimes of truth, the notion of self-persuasion remains too evocative of an ideal and rationally governed subject, too vulnerable to Lewin's claim that it "reintroduce[s] several of the cogito's essential features" (4), for it to define the affiliation between rhetoric and subjectivity.

If Lewin and I agree that the master concept of self-persuasion proves untenable, we nevertheless reach this conclusion by different means. In fact, I argue that the manner in which Lewin arrives at this conclusion ironically endorses the sort of imperatives for which he indicts my essay. Neither Lewin's nor my implicit endorsement of such imperatives should be cause for lament, however. Rather, I would like to suggest that there is much to learn from the distinct ways in which both Lewin and I have yet to overcome certain values and ideals.

Instead of simply defending my previous essay, then, I attempt in the majority of what follows to respond to Lewin's critiques as a way of provoking still further discussion of rhetoric and subjectivity. Before doing so, I first comment upon Lewin's response in order to clarify my essay's guiding aspirations and explore the ways in which they may have been comprised. Thereafter, I propose a discourse on rhetoric and subjectivity whose revised methodology seeks to realize the aspirations of my previous essay in a more convincing fashion.

Lewin's objections concerning my use of self-persuasion serve to remind us that the critical transformation of our language and conceptuality is fundamentally constrained by the history and grammar of that language and conceptuality. Simply put, a concept like self-persuasion may carry too much Cartesian baggage to accomplish the task for which I selected it. The onerous weight of such baggage is evinced less by the precision of Lewin's critique and more by the fact that the language of my essay could be made to support that critique.

Therefore, let me briefly review the aspirations of my inquiry. I intended to initiate a rethinking of rhetoric and subjectivity that acknowledged the formative influence of historical subject positions on the self without reducing the life of the self to those subject positions. Instead of measuring subjectivity against the ideal of a transcendent and essential subject position influenced only by the transparency of reason, I sought to offer a discourse on subjectivity that affirmed the principles of difference, multiplicity, becoming, and variation in the formation of the self. Such a discourse, as I imagined it, would not deny that reason, agency, or essence come to pass...