Pragmatism, Democracy, and the Necessity of Rhetoric (review)

The classical pragmatists are an infuriating bunch for those in rhetorical studies. For instance, the commitment of William James and John Dewey to uncertainty and change in politics and epistemology stands to position them with those studying rhetoric as a necessary tool in the uncertain situation that humans find themselves in—be it in nature or in society. But the pragmatists steadfastly avoid engaging (or even using) the concepts of rhetorical theory or practice. Even the commentary of James and Dewey on "communication" is vague and often perfunctory. Thus, contemporary rhetorical scholars find themselves at an impasse—Do they talk about the pragmatists, even though the pragmatists do not engage the rhetorical tradition in a sustained fashion, or do they simply ignore this important and fairly original strain of American thought (perhaps in favor of European lines of philosophical thought)? I believe that the more interesting choice is to pursue the former option and to engage the pragmatists in terms of what they have to offer communication studies and the study of rhetoric. This, of course, will necessitate acknowledging their compatibility and relative lack of engagement with the rhetorical tradition. The rewards of such a constructive engagement, however, could be great for the study of communication and rhetoric.

This is the path that Robert Danisch's recent book, Pragmatism, Democracy, and the Necessity of Rhetoric, sets out to traverse. The stated project of this work is to show the compatibility of the classical rhetorical tradition and the pragmatist tradition. Beyond this, Danisch attempts to show that rhetoric is essential to the pragmatist project and that a variety of rhetorics can be identified in the actual work or practices of important American pragmatists. As he clearly puts it in his concluding chapter, "This is precisely the purpose of pragmatism—it was designed as a philosophy that would ultimately extend beyond itself to invent tools, techniques, ideas, and instruments of change that it alone could not imagine. It is my contention that rhetorics and rhetorical theories are just those tools, techniques, ideas, and instruments" (144). I believe that Danisch goes an admirable distance in making this case and in furthering the still-nascent work that strives to connect rhetoric and pragmatism.

Danisch begins his case for connecting rhetoric and pragmatism by addressing the two traditions in general terms. First, he limits his inquiry to classical rhetoric, although his concluding chapter features issues and figures within more recent rhetorical scholarship. This is a defensible strategy, as "rhetoric" is almost as ambiguous and inexact as "pragmatism." What connects both classical rhetoric and pragmatism, according to Danisch's way of setting up the analysis, is that both traditions represent approaches or orientations toward the world and society. Both see the world as fundamentally uncertain, and both see human action as playing a vital role in creating what actually "is" the case, whether it is in terms of scientific knowledge or political institutions. He clarifies this in terms of how rhetoric and pragmatism focus on action—"The question for both pragmatism and rhetoric concerns method. Active human agents employ tools and techniques designed to order and influence human affairs; pragmatism and rhetoric share this concern" (39). Thus, both focus on methods of guiding and directing human action such that it results in the sort of world that we want to instantiate or create. Danisch attempts to explore the connection of these two traditions, and he promises that beyond being possible, it will be rewarding in three ways. First, pragmatism seems to offer the resources and opportunities to develop "rhetorics based on its principles and fit to the problems of contemporary democracy" (15). Second, such an engagement of pragmatism with the concepts of classical rhetoric will reaffirm the importance of these classical concepts in today's circumstances. Third, both pragmatism and rhetoric will be improved, since "philosophies are improved by exploring their relationships to rhetoric, and rhetorics are improved by exploring their intellectual justifications" (15). Some may be uneasy...