Design Insights and Inspiration from the Tate: What Museum Web Sites Can Offer Us

There are many similarities between museums and academic libraries as public service institutions. This article is an examination of museum Web site practices and concepts that might also be transferable to academic library Web sites. It explores the digital manifestations of design and information presentation, user engagement, interactivity, and learning, as well as sponsorship. The research is accomplished through a literature review, numerous Web site examinations, and a case study. The results of the study offer some possible ways for academic libraries to improve and leverage their Web sites.