Abstract

Viewbooks are an important medium for enticing students to apply to colleges. But what messages are conveyed in them? This study offers an in-depth examination of 48 viewbooks using content analysis. The findings point to the predominance of a highly privatized conception of a college education.

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Additional Information

ISSN
1538-4640
Print ISSN
0022-1546
Pages
pp. 671-691
Launched on MUSE
2008-11-27
Open Access
No
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