Communicating Green Innovation Technology: Transfer in a University–Business–Government Consortium

This essay presents a case study of 18 researchers and subject-matter experts in a university–business–government consortium that describes their unique research activities, the environmental impact of their work within a personal and temporal context, and the archetypal technology-transfer process contextualized within a framework for sustainable green manufacturing. Findings of this research both validate and refute the widely known issues in successful technology transfer. This essay attempts to dispel an archetypal barrier model for technology transfer and demonstrate a localized model in which meaning among consortium members is negotiated, reconstructed, and shared.