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Made in Miami: The Development of the Sportswear Industry in South Florida, 1900–1960
- Journal of Social History
- George Mason University Press
- Volume 41, Number 1, Fall 2007
- pp. 127-148
- 10.1353/jsh.2007.0129
- Article
- Additional Information
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In a span of 50 years, sportswear in South Florida evolved from the
idiosyncratic daywear of elite Northerners vacationing in Palm Beach to a
nationally visible industry. This paper presents three stages in the evolution
of the sportswear industry in South Florida in general and in the Miami area
in particular. The first stage (c.1900-1920) relates to the founding of Palm
Beach and the growth of an American market for a blossoming French industry.
The second stage (c. 1920-1945) explores how a confluence of economic, social
and cultural trends following World War One spurred rapid growth in Miami and
gave rise to a completely new genre of clothing—one designed by Americans
for Americans. The third stage (c. 1945-1960) explores how South Florida
became a major producer of the very clothing it was instrumental in
popularizing. Ironically, this crucial third stage was propelled by the same
groups the original founders of the area sought to exclude—Jews and
minorities. The interplay between South Florida and sportswear is not simply a
nuanced study of a specific place and time. Rather, the evolution of the
industry drastically redefined the American wardrobe. This analysis
demonstrates how the study of clothing can inform our understanding of social
change by adding texture and tangibility to American history.