• The Management of Brands
  • William M. O'Barr
Fig. 23

The Brand Ran into Trouble When Mattel Introduced Earring Magic Ken in 1993 [Source]


		    
		      The Brand Ran into Trouble When Mattel Introduced Earring Magic Ken in 1993 [Source]

Additional Information

ISSN
2475-1790
Launched on MUSE
2007-03-28
Open Access
Y
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