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The Management of Brands
![Fig. 23. The Brand Ran into Trouble When Mattel Introduced Earring Magic Ken in 1993 []](/article/212243/image/fig23?format=full)
Fig. 23.
The Brand Ran into Trouble When Mattel Introduced Earring Magic Ken in 1993 [Source]
OR
The Brand Ran into Trouble When Mattel Introduced Earring Magic Ken in 1993 [Source]
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