Multiculturalism in the Marketplace: Targeting Latinas, African-American Women, and Gay Consumers

William M. O'Barr

doi:10.1353/asr.2007.0030

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Advertising & Society Review

Advertising & Society Review
Volume 7, Issue 4, 2006
Advertising Educational Foundation
Article
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Multiculturalism in the Marketplace: Targeting Latinas, African-American Women, and Gay Consumers¹
William M. O’Barr

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ISSN

2475-1790

Launched on MUSE

2007-02-05

Open Access

Yes

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