-
The Role of Research in Advertising
![Fig. 7. The VALS System Categorizes Consumers in Terms of Values and Life-Styles []](/article/209737/image/fig07?format=full)
Fig. 7.
The VALS System Categorizes Consumers in Terms of Values and Life-Styles [Source]
OR
The VALS System Categorizes Consumers in Terms of Values and Life-Styles [Source]
Project MUSE promotes the creation and dissemination of essential humanities and social science resources through collaboration with libraries, publishers, and scholars worldwide. Forged from a partnership between a university press and a library, Project MUSE is a trusted part of the academic and scholarly community it serves.
Return to text