Abstract

This essay examines the Argentine film 76 89 03, whose release in 2000 stirred up a violent controversy in Argentina. Focusing on the film's representation of school, family, and advertising discourses produced during the dictatorship, and exploring the film's relationship to the comedias picarescas (a film genre approved by the military), I analyze the rereading that 76 89 03 offers of the way in which the last military dictatorship may have paved the way for the neo-liberal transformation of Argentina in the 1990s.

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