Abstract

A book's materiality is often taken for granted. In the publishing industry, however, the paratext, specifically the book's cover, is the foremost aspect of the book. The cover sells the book; literary merit becomes irrelevant if the book does not, or cannot, reach the reader. Yampell focuses on the cover art of Young Adult novels and explores recent trends in the marketing of YA literature to the elusive teen audience. A close analysis of the five different covers of Francesca Lia Block's Weetzie Bat (1989) demonstrates trends in contemporary publishing and posits potential rationales for the publisher change the cover.

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Additional Information

ISSN
1080-6563
Print ISSN
0147-2593
Pages
pp. 348-372
Launched on MUSE
2005-09-28
Open Access
N
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